Subhan Sharif: Change your words & Change your world

Change your words & Change your world by Subhan Sharif: 

No matter how simple precious gems of wisdom maybe, Yet they have depth of actual learning that most of us oversee. This is because the...

Small & Medium Size Project's:

There are no such things as projects in nature. Projects are created by humans. What is interesting is that unlike many phenomena in science, there is no single, authoritative definition of creativity based on our theoretical knowledge so far. And unlike many phenomena in psychology, there is no subsequent standardized measurement technique for creative behavior and how it is evoked.

Traditionally, creativity is more or less defined as an intricate mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Thus, creativity is fueled by the process of either conscious or unconscious insight. A simpler conception of creativeness is that it is simply the act of making something new, which is the product of “divergent thought,” and is usually considered to have both originality and appropriateness.

For these reasons, creative activity fits well in the early project phases. In addition, the creative decision on which project to use money and energy on is of vital importance for the ultimate success of a project. In the past, we have not put a sufficient focus on this part of the project and often took for granted that the idea that was later converted to a full project was the result of thorough thinking and a close evaluation at the top level.

Unfortunately, if this is not the case, the result could be that in later project phases one would be confronted with a reasonable amount of criticism for putting too little thought into both the idea and the problem identification phase. These early steps are therefore best justified if grounded in a mix of sound creative investigations and concrete analysis.

At this stage we already have a problem because finding really good ideas is not so easy. Based on the knowledge we have today, we may come up with many ideas since the good news is that all human beings are born with creativity and are perhaps the only creative animal on earth. Although creativity is intuitively a common phenomenon used on a daily basis, it is in fact quite complex. Creativeness has been studied from many perspectives such as behavioral psychology, social psychology, psycho metrics, cognitive science, artificial intelligence, philosophy, aesthetics, history, economics, design research, business and management among others. Some have even argued that creativity contains an element of pure chance and luck.

However, the most popular view is that creativity can be identified and associated with right or frontal brain activity or specifically with “lateral thinking.” If such is the case, creativity should be able to be mastered more professionally. Studies have concluded that creativity can be systematized and perhaps simplified into three types: “everyday creativity”, “exceptional creativity” and “artificial creativity.” If we look into the requirements of projects, it seems natural to use the two latter forms in the early phases of the project, while “everyday creativity”, which we will come back to, seems to be of special importance for the execution and control of a project. It is also important to use creativeness in a slightly different way depending on which stage of development a project is currently in, as well as in ways that fit the various stages of project development.